As the growth of traditional person-to-person (P2P) texting volumes is slowing due to the rise of instant messaging, social media and other Over-The-Top (OTT) apps, enterprise, or application-to-person (A2P), messaging presents a way forward to maintain and grow operator business.
Enterprise messaging is now being used by companies in virtually every industry sector to develop and deepen relationships with customers, enhance the user perception of the company and ultimately increase business. Messaging is used for everything from providing reminders and time-critical alerts to banking services and payments; from mobile marketing and customer service updates to authentication and transaction oriented services.
Messaging Tailored to Enterprise Needs
MGCOMM A2P Messaging is an SMSC platform tailored to give operators’ enterprise customers full control over their messages, enabling operators to extend their enterprise business while maintaining the quality of existing P2P services. The features of MGCOMM A2P Messaging enable operators to offer a simple, flexible and reliable service for enterprise customers.
The requirements for enterprise messaging are different from P2P messaging, with corporate clients asking for service level assurances, customized retry schemes and flexible end user interaction. It is also necessary to tolerate the high peak loads caused by A2P traffic, for example when distributing coupons. MGCOMM A2P Messaging allows operators to tailor services to individual enterprise accounts based on their specific needs and end-user expectations while handling the high peaks of enterprise messaging traffic. Functionality includes differentiated re-try schemes, throttling, delivery time window, full international character sets and location based time stamp for when subscribers are roaming.
MGCOMM A2P Messaging Capabilities
- Customizable Delivery Settings
Services have different requirements on message delivery: while bus tickets and time critical alerts need to reach their recipients as soon as possible, advertisements and weather updates are typically less urgent. MGCOMM A2P Messaging enables delivery settings to be configured per service, allowing operators to charge a premium for customers with a need for aggressive retry schemes. Each enterprise customers can be offered a transparent service with pre-defined service levels.
- Flexible End-User Interaction
MGCOMM A2P Messaging includes error-based notifications that enable operators to define failure-specific messages toward end users. Messages can be used to provide reason for service denial, detailed information on service unavailability, retrials of requests etc.
- Prepared for International Use
To support international SMS delivery, MGCOMM A2P Messaging supports international character sets in addresses and message body, as well as regional time zone stamps.
- Control of Enterprise Messaging
MGCOMM A2P Messaging supports traffic load control at different levels: SMS node, SMPP and originating address level. This optimizes resource usage, minimizes unnecessary message storage, and protects the network from accidental and deliberate misuse.
- Increased Capacity
MGCOMM A2P Messaging is optimized for A2P traffic with its characteristic high peaks. By offloading traffic from legacy SMSCs, capacity is increased for A2P and P2P traffic, securing that P2P traffic is not affected by high enterprise messaging loads.
- Virtual SMSC Functionality
MGCOMM A2P Messaging allows operators to consolidate SMS operations for multiple countries in one messaging node, simplifying the management of multinational enterprise customers while reducing capital and operational expenditure.
- Simplified Integration
MGCOMM A2P Messaging is designed to handle enterprise messaging traffic over a large number of SMSCs from one centralized point of integration. The platform supports integration via all major protocols.
- Delivery settings customizable per customer application such as different retry schedules
- Customizable error-based notifications in case of delivery failure
- Supports international alphanumeric sources and destinations
- Support for multiple networks, acting as several virtual SMS nodes
- Throttling is provided for load protection and to enforce Service Level Agreements towards application providers
- Support of industry standard protocols such as SMPP, CIMD2, HTTP and SMTP
- Centralized provisioning via graphical user interface
- Load balancing between SMSCs based on e.g. destination number, round robin